About Us

Robin Embry

Robin Embry

Robin Embry has been an integral part of the Lovell Communications team since 1997. She helped establish the firm’s Thought Leadership Practice and continues to develop award winning media relations campaigns for our clients across the country. In recent years as the distinction between earned and paid media has increasingly narrowed, Embry has focused her energies on Lovell’s Marketing and Digital Strategies Practice.

Over the years Embry has generated hundreds of national, regional, local and industry media placements including the covers of Modern Healthcare and HealthLeaders and placements in Becker’s Hospital Review, HFM Magazine, STAT, Fierce, Managed Healthcare Executive, Today’s Hospitalist and many others. Coverage she has secured has been syndicated in publications including USAToday, NPR, Kaiser Health, Reuters and the Associated Press. Embry regularly places clients as speakers at industry events and helps secure industry awards, then leverages those accomplishments across paid, owned and social channels.

She has received numerous awards for her creative work in the areas of collateral development, advertising and marketing, and is especially skilled at video production and the management of multimedia creative campaigns. Embry has received dozens of awards from the Public Relations Society of America and the International Association of Business Communicators.

She is a former Board Member and Secretary of the Susan G. Komen for the Cure, and a former board member of the Nashville Chapter of the National Leukemia Society. She received her Bachelor of Arts degree in public relations with a minor in business management from the University of Alabama. Roll Tide.

Latest Case Studies

Abandoned truck sitting inthe flood water

Managing Allegations of Euthanasia Following Hurricane Katrina

As documented in a New York Times article, a Pulitzer Prize-winning book and now a Netflix docuseries, the days inside Memorial Medical Center in New Orleans following landfall of Hurricane Katrina were truly horrific. Within a week of the evacuation of the hospital, our firm was engaged by LifeCare Hospitals – the owner of the long-term acute care unit that leased space within MMC – to help them prepare for regulatory scrutiny, civil and criminal lawsuits, and an avalanche of international media interest.

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