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Natalie Simpson

Natalie Simpson

As a Senior Account Executive, Natalie Simpson’s work in social media management and strategic media relations supports agency clients as they seek to reach and influence stakeholders. Simpson’s talent for KPI monitoring and market research leads to carefully curated content development for well-defined audiences, helping health care organizations emerge as thought leaders and launch finely crafted communications online to optimize their offline impact.

Simpson attended the University of Missouri, where she earned a Bachelor of Journalism degree with an emphasis in Strategic Communication and a minor in Spanish. There, she honed her communications skills as a student reporter, business director of the on-campus television station and member of the National Association of Black Journalists. She also served as the PR specialist on an account team at Adzou, a student-run advertising agency. Through these roles, she was able to exercise her passion for writing. A native Nashvillian, Simpson has held internships around the city, allowing her to gain experience in both internal and external communications.

In her free time, Simpson enjoys exploring Nashville’s diverse restaurant scene, discovering new music and canoeing down the Harpeth River.

Latest Case Studies

Abandoned truck sitting inthe flood water

Managing Allegations of Euthanasia Following Hurricane Katrina

As documented in a New York Times article, a Pulitzer Prize-winning book and now a Netflix docuseries, the days inside Memorial Medical Center in New Orleans following landfall of Hurricane Katrina were truly horrific. Within a week of the evacuation of the hospital, our firm was engaged by LifeCare Hospitals – the owner of the long-term acute care unit that leased space within MMC – to help them prepare for regulatory scrutiny, civil and criminal lawsuits, and an avalanche of international media interest.

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