As a Senior Account Executive, Natalie Simpson’s work in social media management and strategic media relations supports agency clients as they seek to reach and influence stakeholders. Simpson’s talent for KPI monitoring and market research leads to carefully curated content development for well-defined audiences, helping health care organizations emerge as thought leaders and launch finely crafted communications online to optimize their offline impact.
Simpson attended the University of Missouri, where she earned a Bachelor of Journalism degree with an emphasis in Strategic Communication and a minor in Spanish. There, she honed her communications skills as a student reporter, business director of the on-campus television station and member of the National Association of Black Journalists. She also served as the PR specialist on an account team at Adzou, a student-run advertising agency. Through these roles, she was able to exercise her passion for writing. A native Nashvillian, Simpson has held internships around the city, allowing her to gain experience in both internal and external communications.
In her free time, Simpson enjoys exploring Nashville’s diverse restaurant scene, discovering new music and canoeing down the Harpeth River.