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Dana Coleman

Dana Coleman

Dana Coleman joined Lovell, an HMA Company, in 2010 with more than 25 years of public and private sector communications experience in areas as diverse as health care, education, government, retail, and professional services. As vice president, she offers organizations crucial insight that fosters more positive media relations and internal communications as well as effective issues and change management. Coleman’s thought-provoking campaigns elevate brands and preserve reputations. Thanks to her detail-oriented approach, her wide range of clients simultaneously see growth of their business and protection of their core values and vision.

Previously, Coleman held communications director and management roles in Tennessee’s Office of the Governor and Department of Environment and Conservation. Her public sector experience also includes serving as press secretary to the Mayor of Nashville and several years spent working with the Tennessee Department of Education. In the private sector, she led communications efforts for public and private health care companies that include hospital systems, home health, behavioral health, and physician practice management companies, as well as nonprofit hospitals and academic health centers.

Coleman earned a bachelor’s degree in communications from the University of Tennessee at Knoxville and is a graduate of Leadership Brentwood.

Latest Case Studies

Building Trust Across State Lines: Strategic Communications for a Transformational Health System Acquisition

Challenge A mid-size, regional not-for-profit health system was preparing for its most significant transaction in decades: the acquisition of a for-profit regional health system in a new state. The transaction would double the organization’s footprint, welcome thousands of new colleagues and expand access to care in rural and underserved areas. Healthcare is inherently local, and even positive change can create uncertainty. Although the acquisition was expected to be well received,

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Vision and Voice: Strategic Communications for a Seamless Health System Acquisition

In 2016 as the state of New Mexico faced both new and continued financial challenges, state agencies were asked to implement dramatic and wide-ranging budget reductions. For hospitals, physicians and dentists, reductions in Medicaid payment rates were expected to reach $78 million. The cuts were expected to have a disproportionate impact on safety net hospitals, which would experience a 5% cut to inpatient payments, a 3% cut in outpatient payments and a 20% cut in the enhanced supplemental payments intended to offset uncompensated care.

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