How We Think

The latest monkeypox outbreak is now a public health emergency. More than two years into the COVID-19 pandemic, what lessons have communicators learned that apply now?

Over a century before the Americans with Disabilities Act (ADA) was signed into law on July 26, 1990, Louis Braille recognized the importance of disability inclusion in the way people communicate, stating simply, “We must be treated as equals, and communication is the way we can bring this about." Today, disability awareness is more important than ever – especially online, where the average person spends nearly seven hours of their day working, learning, connecting and communicating.

Labor unions are amplifying the national narrative, and labor organizing has increased measurably since the start of the pandemic. As organizations struggle to recruit and retain health care talent, fostering effective communications with labor unions remains an important priority.

This month, the Centers for Medicare and Medicaid Services will refresh the Overall Hospital Star Ratings on its Care Compare website. The update follows a recent delay due to a calculation error, but the system has been challenged with years of methodology tweaks.

This month, the Centers for Medicare and Medicaid Services will refresh the Overall Hospital Star Ratings on its Care Compare website. The update follows a recent delay due to a calculation error, but the system has been challenged with years of methodology tweaks.

Femtech data and the women who provide it have new privacy concerns with Roe v. Wade overturned. Learn what digital technology companies can do to protect reproductive health data voluntarily shared by their users, which—unlike medical records—is not protected by HIPAA.

Making headlines—or even appearing in your prospective customers’ newsfeeds—requires a lot of behind-the-scenes legwork. To break through the noise, you and your PR partner will need an airtight media strategy. These four things that can help you secure coverage in a post-pandemic world.

No matter which end you’re on, bad news is something we all dread. Delivering it often falls to organizational leaders. Here’s how to plan and prepare for these communications to limit disruption and ensure your message is clear and understood.

People have 50% more trust in LinkedIn advertisements compared to other social platforms. LinkedIn users also have a 92% more purposeful mindset, making them more receptive to ads targeted to their interests.

Medical researchers say that even more than COVID-19, climate change is global public health’s greatest threat right now. Some hospitals and health systems are already on the road to eliminating their carbon footprint. Learn more about the importance of sharing your sustainability story.