Making headlines—or even appearing in your prospective customers’ newsfeeds—requires a lot of behind-the-scenes legwork. To break through the noise, you and your PR partner will need an airtight media strategy. These four things that can help you secure coverage in a post-pandemic world.
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No matter which end you’re on, bad news is something we all dread. Delivering it often falls to organizational leaders. Here’s how to plan and prepare for these communications to limit disruption and ensure your message is clear and understood.
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Medical researchers say that even more than COVID-19, climate change is global public health’s greatest threat right now. Some hospitals and health systems are already on the road to eliminating their carbon footprint. Learn more about the importance of sharing your sustainability story.
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Even if remote or hybrid work has been baked into your healthcare organization’s operating model since day one, it’s important to take a step back and assess what’s working about your internal communications strategy, and what isn’t. Here are tips on how to connect with all members of your workforce, whether they’re working from home, the office or an exam room.
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People have 50% more trust in LinkedIn advertisements compared to other social platforms. LinkedIn users also have a 92% more purposeful mindset, making them more receptive to ads targeted to their interests.
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As the world’s largest professional network, LinkedIn is a vital platform for promoting your organization. Producing leads 227% more effectively than Facebook and Twitter, LinkedIn can help your company generate brand visibility and growth.
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Communication in the online space continues to evolve as digital communities grow. People spend more time than ever on their feeds, opening new possibilities for health care organizations to connect with key audiences.
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Communication can have a significant impact on an organization’s success. Communications teams — often small but mighty — work interdepartmentally to ensure employees, patients, referral partners, investors and other stakeholders get the information they need, when they need it.
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Every few months, a client contacts Lovell for advice on how to manage reporter inquiries into their organization’s Form 990. The mandated, annual reports to the Internal Revenue Service are the agency’s
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Today, we are exposed to more marketing messages than ever before. In fact, some estimates figure we encounter between 6,000-10,000 messages per day. Combined with the increase in email communications (upwards of 100 per day for most full-time employees) and the fact that the average time spent reading emails is just 12 seconds, the competition for eyeballs on your messages is fierce.
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