Lovell Corporation

How We Think

banner
Inclusive Language in Health Care: Why It Matters

Inclusive Language in Health Care: Why It Matters

Diversity, equity and inclusion (DE&I) in health care is critical, and there are plenty of data points to prove it: According to recent research from Monigle and the Society for Health Care Strategy and Marketing Development (SHSMD), 55% of people are more likely to choose an inclusive health care organization over others that don’t prioritize #DEI – and the language, images and communication tactics organizations use play a pivotal role in these decisions.
Read More
How Do You Become a Thought Leader? It’s Not by Accident

How Do You Become a Thought Leader? It’s Not by Accident

Better, relevant, experienced, valuable. This is how patients, customers, and decision makers with purchasing power view organizations that use thought leadership effectively. Whether their subject matter experts are relaying health information in a magazine, opining about an industry forecast on a podcast or they’re included on a top ten list, organizations that position themselves as industry leaders have invested in positive perception.
Read More
Don’t Overlook Accessibility When Planning Your Next Website Refresh

Don’t Overlook Accessibility When Planning Your Next Website Refresh

Over a century before the Americans with Disabilities Act (ADA) was signed into law on July 26, 1990, Louis Braille recognized the importance of disability inclusion in the way people communicate, stating simply, “We must be treated as equals, and communication is the way we can bring this about." Today, disability awareness is more important than ever – especially online, where the average person spends nearly seven hours of their day working, learning, connecting and communicating.
Read More