About Us

Kristy Lucero

Kristy Lucero

Kristy Lucero develops and implements integrated communications strategies that enhance brand reputation and improve audience perception. She is well-versed in corporate and internal communication and brings a wealth of expertise in digital engagement strategies, including online reputation management, social media, SEO and email marketing.

Lucero has spent the majority of her career working for communications agencies of various sizes in support of clients including hospital systems, medical device manufacturers, health IT companies, home health providers, behavioral health organizations and other health care companies. She is a skilled relationship manager and thrives on getting to know the intricacies of her clients’ business so she can work with her team to make an impact on their goals.

Prior to joining Lovell, Lucero worked for public relations and marketing agencies supporting international health, nonprofit and consumer clients. She also worked in the communications department of the United Kingdom tourist board, where she helped promote the 2012 London Olympics and first visit to the U.S. by the Duke and Duchess of Cambridge.

Lucero graduated cum laude from the University of Southern California, where she double majored in public relations and communication. A fluent Spanish speaker, Lucero enjoys traveling and learning about different cultures and traditions. She resides in Sacramento, California, with her husband, two dogs and two cats.

Latest Case Studies

Abandoned truck sitting inthe flood water

Managing Allegations of Euthanasia Following Hurricane Katrina

As documented in a New York Times article, a Pulitzer Prize-winning book and now a Netflix docuseries, the days inside Memorial Medical Center in New Orleans following landfall of Hurricane Katrina were truly horrific. Within a week of the evacuation of the hospital, our firm was engaged by LifeCare Hospitals – the owner of the long-term acute care unit that leased space within MMC – to help them prepare for regulatory scrutiny, civil and criminal lawsuits, and an avalanche of international media interest.

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