Kristy Lucero develops and implements integrated communications strategies that enhance brand reputation and improve audience perception. She is well-versed in corporate and internal communication and brings a wealth of expertise in digital engagement strategies, including online reputation management, social media, SEO and email marketing.
Lucero has spent the majority of her career working for communications agencies of various sizes in support of clients including hospital systems, care providers, medical devices, health IT, home health, behavioral health organizations and other health care companies. She is a skilled relationship manager and thrives on getting to know the intricacies of her clients’ business so she can work with her team to make an impact on their goals.
Prior to joining Lovell, Lucero worked for public relations and marketing agencies supporting international health, nonprofit and consumer clients. She also worked in the communications department of the United Kingdom tourist board, where she helped promote the 2012 London Olympics and first visit to the U.S. by the Duke and Duchess of Cambridge.
Lucero graduated cum laude from the University of Southern California, where she double majored in public relations and communication. A fluent Spanish speaker, Lucero enjoys traveling and learning about different cultures and traditions. She resides in Sacramento, California, with her husband, two dogs and two cats.