How We Think

This week, states across the country are submitting applications for the Rural Health Transformation Program. After months of collaboration with rural providers and community partners, they now await CMS’s funding decisions—expected by year’s end—when the real work begins. Successful implementation of the Rural Health Transformation Program requires a diverse coalition of support and expertise. Aligning […]

In early July, the U.S. Department of Health and Human Services changed the way individuals with certain immigration status can access federal public benefits, including many critical health care programs. HHS indicated a policy shift that now restricts taxpayer-funded services to U.S. citizens and prevents access by those with Unsatisfactory Immigration Status (UIS). The impact […]

President Donald Trump’s “One Big Beautiful Bill” took shape as the House passed the sweeping tax-and-spend act in the early hours of May 22. If it passes the Senate, its impact could fundamentally restructure the health care system. In the crosshairs – Medicaid. If successful, the legislation will enact work requirements, limit provider taxes, adjust […]

By definition, health care organizations bear a crucial responsibility in championing the health and well-being of the people they serve. But an organization’s impact isn’t limited to the exam room or hospital floor—it extends into the communities where patients live, work and raise their families. Nearly 80% of the factors that influence a person’s health […]

With more than 900 million global users, LinkedIn is widely known as the be-all and end-all of professional social media channels. What began primarily as an online networking tool has evolved into a breeding ground for thought leadership content, pithy commentary on business trends, employee recruitment opportunities and more. You’ve likely encountered a large swath […]

Are your employees informed and engaged or are they part of the 74% of workers who feel they’re missing out on critical company updates? Learn how you can close the gap with a robust internal communications strategy designed to boost employee engagement.

There’s a fine line between mediocre and exceptional marketing. While no magic formula exists, organizations that experience the most success all have one thing in common: a deep understanding of their audiences—plural—and how to communicate with them.

Winning an award is great PR for your health care organization, but the benefits extend far beyond bragging rights. According to Best Business Awards, award-winning companies enjoy a 48% increase in income and a 37% growth in sales. Industry accolades can also fuel your marketing engine, enhance your organization’s customer, patient and employee relationships and more.

The need for talent in health care continues to ebb and flow, but it’s not going away anytime soon. To improve recruitment, retention and engagement, you need to tell your total reward story – and the first step is to create a comprehensive communications strategy.

Diversity, equity and inclusion (DE&I) in health care is critical, and there are plenty of data points to prove it: According to recent research from Monigle and the Society for Health Care Strategy and Marketing Development (SHSMD), 55% of people are more likely to choose an inclusive health care organization over others that don’t prioritize #DEI – and the language, images and communication tactics organizations use play a pivotal role in these decisions.