With 25 years' experience in all aspects of marketing, communications and public relations, Plorin became president of Lovell Communications in 2014 and chief executive officer in 2015. She’s now leading Lovell through aggressive growth while keeping the company firmly committed to delivering exceptional strategy and client service.
Plorin has vast issues and crisis experience in both the private and public sectors having worked in the communications aspects of numerous mergers and acquisitions, labor negotiations, civil and criminal matters, and regulatory issues for companies large and small across a wide variety of industries. Specializing in healthcare crisis management, Plorin has worked with dozens of hospitals, health systems, nursing homes, post-acute and long-term care facilities on projects such as negative DOH surveys, CMS terminations and Joint Commission denials; hospital sales, acquisitions and bankruptcies; drug diversions and DEA investigations; medical staff credentialing issues; inappropriate patient health information disclosures; DOJ and OIG reimbursement fraud investigations; euthanasia allegations; major medical malpractice cases; clinical trial complications and patient abuse allegations. She has worked with virtually all major news outlets including the New York Times, Wall Street Journal, USA Today, Reuters, Bloomberg, Newsweek, CNN, 60 Minutes, 20/20 and local news outlets across the country and internationally.
Plorin has served as faculty or guest presenter in webinars and conferences presented by numerous organizations including the American Health Lawyers Association, American Bar Association, Federation of American Hospitals, Federation of American Regulatory Boards, the National Association of Boards of Pharmacy, the Federation of State Medical Boards, Modern Healthcare magazine, the Public Relations Society of America and the International Association of Business Communicators. She has presented to graduate communications and business management classes at Belmont University and the Vanderbilt University Owen Graduate School of Management.
A native Nashvillian, Plorin is a graduate of Denison University in Granville, Ohio, and an active member of the Downtown Nashville Rotary, the Nashville Area Chamber of Commerce and the Nashville Health Care Council. She serves on the board of trust for St. Paul Christian Academy, the Governing Committee for the St. Thomas / Nashville Clinical Pastoral Education Partnership, and on the Nashville Chamber Business Conditions Council. She is a 2014 Fellow of the Nashville Health Care Council. Plorin has been recognized by the Nashville Business Journal as both a Woman of Influence and a Healthcare Hero, by the Nashville Medical News as a Woman to Watch, and was honored as a 40 Under 40 in both Dayton and Nashville.
A company that wants to get ahead of the competition by positioning itself as an industry leader needs to establish a comprehensive thought leadership strategy,...