How We Think

In 2016 as the state of New Mexico faced both new and continued financial challenges, state agencies were asked to implement dramatic and wide-ranging budget reductions. For hospitals, physicians and dentists, reductions in Medicaid payment rates were expected to reach $78 million. The cuts were expected to have a disproportionate impact on safety net hospitals, which would experience a 5% cut to inpatient payments, a 3% cut in outpatient payments and a 20% cut in the enhanced supplemental payments intended to offset uncompensated care.

Are your employees informed and engaged or are they part of the 74% of workers who feel they’re missing out on critical company updates? Learn how you can close the gap with a robust internal communications strategy designed to boost employee engagement.

Winning an award is great PR for your health care organization, but the benefits extend far beyond bragging rights. According to Best Business Awards, award-winning companies enjoy a 48% increase in income and a 37% growth in sales. Industry accolades can also fuel your marketing engine, enhance your organization’s customer, patient and employee relationships and more.

Diversity, equity and inclusion (DE&I) in health care is critical, and there are plenty of data points to prove it: According to recent research from Monigle and the Society for Health Care Strategy and Marketing Development (SHSMD), 55% of people are more likely to choose an inclusive health care organization over others that don’t prioritize #DEI – and the language, images and communication tactics organizations use play a pivotal role in these decisions.

Better, relevant, experienced, valuable. This is how patients, customers, and decision makers with purchasing power view organizations that use thought leadership effectively. Whether their subject matter experts are relaying health information in a magazine, opining about an industry forecast on a podcast or they’re included on a top ten list, organizations that position themselves as industry leaders have invested in positive perception.

Before stepping into your facility, many patients research you online. Investing in an online reputation strategy can help leverage your digital assets to showcase what your health care business has to offer.

Even if remote or hybrid work has been baked into your healthcare organization’s operating model since day one, it’s important to take a step back and assess what’s working about your internal communications strategy, and what isn’t. Here are tips on how to connect with all members of your workforce, whether they’re working from home, the office or an exam room.

Karmanos Cancer Institute, an NCI-designated comprehensive cancer center in Michigan, sought to enhance brand authority and industry recognition among two key audiences: oncologists and patients.

Activate Healthcare engaged our firm to help them become a leading voice among providers of onsite/near-site workplace health clinics.

AccuReg, a cloud-based health care software company that helps hospital clients improve revenue capture, engaged our firm to position the company as a leader in revenue cycle management and an innovative solution to front-end revenue cycle problems encountered by hospitals and health systems.