How We Think

By definition, health care organizations bear a crucial responsibility in championing the health and well-being of the people they serve. But an organization’s impact isn’t limited to the exam room or hospital floor—it extends into the communities where patients live, work and raise their families. Nearly 80% of the factors that influence a person’s health […]

With more than 900 million global users, LinkedIn is widely known as the be-all and end-all of professional social media channels. What began primarily as an online networking tool has evolved into a breeding ground for thought leadership content, pithy commentary on business trends, employee recruitment opportunities and more. You’ve likely encountered a large swath […]

The need for talent in health care continues to ebb and flow, but it’s not going away anytime soon. To improve recruitment, retention and engagement, you need to tell your total reward story – and the first step is to create a comprehensive communications strategy.

Over a century before the Americans with Disabilities Act (ADA) was signed into law on July 26, 1990, Louis Braille recognized the importance of disability inclusion in the way people communicate, stating simply, “We must be treated as equals, and communication is the way we can bring this about." Today, disability awareness is more important than ever – especially online, where the average person spends nearly seven hours of their day working, learning, connecting and communicating.

Labor unions are amplifying the national narrative, and labor organizing has increased measurably since the start of the pandemic. As organizations struggle to recruit and retain health care talent, fostering effective communications with labor unions remains an important priority.

Before stepping into your facility, many patients research you online. Investing in an online reputation strategy can help leverage your digital assets to showcase what your health care business has to offer.

Femtech data and the women who provide it have new privacy concerns with Roe v. Wade overturned. Learn what digital technology companies can do to protect reproductive health data voluntarily shared by their users, which—unlike medical records—is not protected by HIPAA.

No matter which end you’re on, bad news is something we all dread. Delivering it often falls to organizational leaders. Here’s how to plan and prepare for these communications to limit disruption and ensure your message is clear and understood.

Medical researchers say that even more than COVID-19, climate change is global public health’s greatest threat right now. Some hospitals and health systems are already on the road to eliminating their carbon footprint. Learn more about the importance of sharing your sustainability story.

Even if remote or hybrid work has been baked into your healthcare organization’s operating model since day one, it’s important to take a step back and assess what’s working about your internal communications strategy, and what isn’t. Here are tips on how to connect with all members of your workforce, whether they’re working from home, the office or an exam room.