Lovell Corporation

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Four Things Your PR Partners Need to Help You Earn Business Press Coverage

Most companies enlisting the services of a PR agency to handle media relations efforts will have a top-tier national business publication on their coverage wish list. While it’s an honest and attainable request, securing earned media in this type of publication is challenging due to the specific requirements of a viable media pitch – not to mention the sheer volume of competitors vying for the same space.
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