Lovell Corporation

How We Think


More People Are Searching for Health Care Information During COVID-19. What Does Your Two-star Rating Tell Them?

Since the Unites States declared a national emergency over the coronavirus pandemic, numerous reports have shown a surge in internet activity as people have sheltered in their homes. Social media and video streaming consumption are up, as are searches related to symptoms, treatment and government response to the pandemic.
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Tough Decisions: Strategies for Communicating Hospital Service Line Changes

Hospitals are increasingly finding it necessary to make tough decisions to close or scale back services. In an environment of changing care delivery models, these decisions are the result of many factors including regulatory upheaval, shifting market dynamics, changes in community demographics, recruitment difficulties, volume fluctuations or unsustainable financial challenges.
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