Medical researchers say that even more than COVID-19, climate change is global public health’s greatest threat right now. Some hospitals and health systems are already on the road to eliminating their carbon footprint. Learn more about the importance of sharing your sustainability story.
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To no one’s surprise, 2020 has wreaked havoc on hospital finances. So far this year, 32 hospitals have filed for bankruptcy while others face a severe cash crunch brought on by declining volumes and rising expenses.
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Since the Unites States declared a national emergency over the coronavirus pandemic, numerous reports have shown a surge in internet activity as people have sheltered in their homes. Social media and video streaming consumption are up, as are searches related to symptoms, treatment and government response to the pandemic.
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Hospitals are increasingly finding it necessary to make tough decisions to close or scale back services. In an environment of changing care delivery models, these decisions are the result of many factors including regulatory upheaval, shifting market dynamics, changes in community demographics, recruitment difficulties, volume fluctuations or unsustainable financial challenges.
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When a health care organization faces a difficult issue or crisis, the first (and correct) instinct is to triage the situation, understand the facts and begin developing a communications plan. Stakeholder mapping is a critical, but often overlooked, component of the planning process.
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