How We Think

The overall value of making headlines is nothing new to brands. For years, a strong earned media strategy has helped organizations build credibility, increase awareness and influence marketing perception. In this new AI-driven world, however, the value of earned media has transformed from a communications asset to a strategic necessity. AI is expanding the ROI […]

Nonprofit hospitals and health systems may have a public relations problem. The organizations’ tax-exempt status is a benefit but comes with responsibility: providing tangible value to their communities. Yet often hospital and health systems struggle to communicate the true impact of community contributions. As healthcare costs become a central issue in upcoming elections, the industry […]

Health care deal-making is poised for a rebound in 2026 after a slower year for hospital and private equity M&A. Greater clarity around regulations and mounting financial pressures are setting the stage for an active transaction environment. But success isn’t guaranteed. Strategic communications can make or break a deal. Exploring a transaction—whether for growth or […]