How We Think

The overall value of making headlines is nothing new to brands. For years, a strong earned media strategy has helped organizations build credibility, increase awareness and influence marketing perception. In this new AI-driven world, however, the value of earned media has transformed from a communications asset to a strategic necessity. AI is expanding the ROI […]

In 2016 as the state of New Mexico faced both new and continued financial challenges, state agencies were asked to implement dramatic and wide-ranging budget reductions. For hospitals, physicians and dentists, reductions in Medicaid payment rates were expected to reach $78 million. The cuts were expected to have a disproportionate impact on safety net hospitals, which would experience a 5% cut to inpatient payments, a 3% cut in outpatient payments and a 20% cut in the enhanced supplemental payments intended to offset uncompensated care.