How We Think

The overall value of making headlines is nothing new to brands. For years, a strong earned media strategy has helped organizations build credibility, increase awareness and influence marketing perception. In this new AI-driven world, however, the value of earned media has transformed from a communications asset to a strategic necessity. AI is expanding the ROI […]

Nonprofit hospitals and health systems may have a public relations problem. The organizations’ tax-exempt status is a benefit but comes with responsibility: providing tangible value to their communities. Yet often hospital and health systems struggle to communicate the true impact of community contributions. As healthcare costs become a central issue in upcoming elections, the industry […]

Health care deal-making is poised for a rebound in 2026 after a slower year for hospital and private equity M&A. Greater clarity around regulations and mounting financial pressures are setting the stage for an active transaction environment. But success isn’t guaranteed. Strategic communications can make or break a deal. Exploring a transaction—whether for growth or […]

This week, states across the country are submitting applications for the Rural Health Transformation Program. After months of collaboration with rural providers and community partners, they now await CMS’s funding decisions—expected by year’s end—when the real work begins. Successful implementation of the Rural Health Transformation Program requires a diverse coalition of support and expertise. Aligning […]

In early July, the U.S. Department of Health and Human Services changed the way individuals with certain immigration status can access federal public benefits, including many critical health care programs. HHS indicated a policy shift that now restricts taxpayer-funded services to U.S. citizens and prevents access by those with Unsatisfactory Immigration Status (UIS). The impact […]

President Donald Trump’s “One Big Beautiful Bill” took shape as the House passed the sweeping tax-and-spend act in the early hours of May 22. If it passes the Senate, its impact could fundamentally restructure the health care system. In the crosshairs – Medicaid. If successful, the legislation will enact work requirements, limit provider taxes, adjust […]

Hospitals and health systems face constant economic pressures that require creative approaches to ensure the communities they serve receive high-quality, patient-centered care. An increasingly common – but potentially disruptive – solution involves partnering with clinical and non-clinical outsourcing companies.

By definition, health care organizations bear a crucial responsibility in championing the health and well-being of the people they serve. But an organization’s impact isn’t limited to the exam room or hospital floor—it extends into the communities where patients live, work and raise their families. Nearly 80% of the factors that influence a person’s health […]

With more than 900 million global users, LinkedIn is widely known as the be-all and end-all of professional social media channels. What began primarily as an online networking tool has evolved into a breeding ground for thought leadership content, pithy commentary on business trends, employee recruitment opportunities and more. You’ve likely encountered a large swath […]

The need for talent in health care continues to ebb and flow, but it’s not going away anytime soon. To improve recruitment, retention and engagement, you need to tell your total reward story – and the first step is to create a comprehensive communications strategy.