Jessica Hopson uncovers the pivotal role health care organizations play in their communities and develops comprehensive marketing strategies to help her clients effectively promote their services, generate new leads and engage key stakeholders.
Hopson assists clients in launching multi-channel patient and customer acquisition strategies to drive consumer preference and increase brand awareness, with a special talent for managing digital advertising campaigns across multi-site health systems. She also supports consumer relations, engagement and retention by promoting patient success stories and positioning health organizations as leaders in their communities. As Senior Account Supervisor, Hopson’s work with clients drives value and builds brand loyalty, both internally and externally.
Prior to joining the Lovell team, Hopson served as the director of marketing at Inbound Marketing Agents, where she specialized in creating digital marketing and customer acquisition campaigns for post-acute and behavioral health clients, among others, in both business-to-business and consumer-focused arenas. She previously worked in marketing and communications in the corporate and nonprofit sectors, managing lead generation, email marketing and corporate events.
Hopson holds a Bachelor of Arts in Communication from Mississippi State University. She is active in several community and professional organizations, including the International Association of Business Communicators, Nashville Chapter, and Junior League of Nashville. At home with her husband, son and two delightfully rambunctious dogs, she aspires to be a master baker and pasta creator.