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Posted on 01.26.2017

What will the new year bring? PR trends for 2017

Looking for ways to raise your organization’s profile in 2017? Here are three important trends to consider adopting this year.

Build your organization’s content bank with executive thought leadership

When high-level executives in your organization have intelligent, useful information to share, spreading those tidbits via bylined articles and blog content is a great way to stand out as a thought leader and build credibility for your organization. Give thought leadership efforts an extra boost by piggybacking off of current industry news or other trending topics where possible.

Strengthen media relations through contributor marketing

Though many organizations still choose to share content via a press release, this tactic is slowly but surely dying off. As media outlets continue to lay off journalists, more are accepting valuable information from contributors. To increase your chances of being featured, make sure your content has news value and is non-promotional. Bonus points if you have engaging social media profiles that illustrate your organization’s influence in your industry!

Stay relevant on social media with live video

As our society’s appetite for visual content grows, video continues to rise in popularity. A report from Cisco predicted that 75 percent of the world’s mobile traffic will be video by 2020. Currently, live video is racking up billions of views on Facebook, and Instagram just released their live video capabilities in December. Your organization can use live video to promote upcoming events, answer frequently asked questions about your business, share new products or services, or even discuss a topic you would normally share via your blog. Give viewers an inside look at your organization with live video to see a boost in engagement!


Bailey Wimmer is an Assistant Account Executive at Lovell. Connect with Bailey at: Bailey@lovell.com

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