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Posted on 04.20.2009

What Kind of Critic are You?

One of the many things I enjoy about my job is working with graphic designers to create logos, collateral, advertising and other visual communications for my clients. When I saw this cartoon on a blog, it made me laugh because I had a story that went along with every critic.

critics2

Sometimes, I am a blender: I see a concept and I like something from several options, and I ask the designer to merge them together.

Sometimes I am a waffler: I want to see A LOT of concepts before the perfect one emerges. Sometimes I am a micro-manager: I want "little" things such as fonts changed. Being a critic is not always a bad thing. I believe that when it comes to client work, it can be very positive because it pushes the creative team to achieve the best possible product. And at the end of the day, we all have the same goals. We want the company we represent to be successful. We want to see positive results - and positive results are always worth going the distance to achieve.

When you are working on a creative project, or in life in general, what type of critic are you?

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