Our Outlook

Filter Posts

Clear Filters
« Return to List

Posted on 05.24.2013

Silver Linings: Responses in the Wake of Tragedies

If there are any silver linings in the wake of natural disasters like the tornadoes that devastated Moore, Okla., this week, they often come in the form of community and organizational responses. Time and again, people and companies demonstrate support and empathy for the victims of disastrous events by opening their hearts - and their wallets - to help others rebuild.

Here are just a few highlights from this week's silver linings:

CBS Monday pulled its season finale of the sitcom "Mike & Molly" because the plot involved a tornado strike set in the couple's home of Chicago. Recognizing the inappropriateness of the episode in the context of the afternoon's tragic events, acting quickly to reschedule its programming was a smart and thoughtful move by CBS.

Lovell client Walmart pledged $1 million for the Oklahoma recover in donations of cash and materials, including truckloads of food, water and other basic items. The company also sent associates from surrounding states to work in its stores in the affected area so Oklahoma associates could be with their families.

Verizon set up a mobile command center in Moore offering emergency phones and charging stations, while the Home Depot in Moore became a shelter for homeless pets, CNN reported.

And Oklahoma Governor Mary Fallin, speaking to the members of the press Tuesday about the state's disaster response, announced that state employees who had lost homes or loved ones would receive 15 days of administrative leave to take care of personal needs and begin to get back on their feet. In a litany of expressions of gratitude and appreciation, Fallin also included a gracious thank you to the media for their assistance in providing information about weather, disaster resources, and search and rescue efforts.

In the last two months, we've seen two immense tragedies in the Boston bombings and Moore tornados, but we've also witnessed remarkable responses on both personal and organizational levels. What silver linings gave you hope this month?


Dana Coleman is a Vice President at Lovell Communications. You can view more of Dana’s blogs here. Connect with Dana at Dana@lovell.com or @lovelldc 

Latest Blog Post

Nonprofit health systems: What does your 990 say about you?

What does your Form 990 say about your nonprofit hospital? Read more for communications guidance on what to say — and what to do when there’s not enough spa...

Read More

News Update

August 2021 Newsletter

Nonprofit health systems: What does your 990 say about you?; 3 Easy Ways to Write Better Emails...

Read More