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Posted on 11.19.2009

Outdoor Advertising: Going Outside the Box

I recently was in California directing a photo shoot and saw a lot of cool outdoor billboards. It made me think about traditional media and how it fits into marketing campaigns today. While I am a big proponent for using social media like Twitter and Facebook, I do think billboards can still draw attention. Especially if they are executed creatively and make sense with a company's marketing strategy. Check out this site which showcases 50 fabulous, eye-catching billboards. Most of the billboards shown are for branding, and were likely done in big cities. One commonality I noticed is that many of the companies used 3-D visuals on their billboards to make their messages stand out. They literally go "outside the box." My favorite billboards are those for Chick-fil-a. They always feature simple messages (seven words or less) and big cows.

eat-mor-chikin

Though social media continues to take the marketing world by storm, "traditional" tactics like billboards still have their place. What are your favorite billboards?
chick fil a billboard

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