Our Outlook

Filter Posts

Clear Filters
« Return to List

Posted on 11.19.2009

Outdoor Advertising: Going Outside the Box

I recently was in California directing a photo shoot and saw a lot of cool outdoor billboards. It made me think about traditional media and how it fits into marketing campaigns today. While I am a big proponent for using social media like Twitter and Facebook, I do think billboards can still draw attention. Especially if they are executed creatively and make sense with a company's marketing strategy. Check out this site which showcases 50 fabulous, eye-catching billboards. Most of the billboards shown are for branding, and were likely done in big cities. One commonality I noticed is that many of the companies used 3-D visuals on their billboards to make their messages stand out. They literally go "outside the box." My favorite billboards are those for Chick-fil-a. They always feature simple messages (seven words or less) and big cows.

eat-mor-chikin

Though social media continues to take the marketing world by storm, "traditional" tactics like billboards still have their place. What are your favorite billboards?
chick fil a billboard

Latest Blog Post

Don’t Let the Pandemic Further Sideline Business Development Efforts

The pandemic is a huge challenge to business development efforts but not an insurmountable one. Keep growth at the top of your priority list with these seven ti...

Read More

News Update

Lovell Account Supervisor Jessica Hopson Elected VP of Communications to IABC Nashville’s 2021 Executive Board of Directors

Lovell Account Supervisor Jessica Hopson Elected VP of Communications to IABC Nashville’s 2021 Executive Board of Directors...

Read More