Our Outlook

Filter Posts

Clear Filters
« Return to List

Posted on 02.03.2011

Online Town Hall Connects with Prospective Customers and Partners

Challenge Emdeon, a leading provider of revenue and payment cycle management solutions, embarked on an aggressive plan to increase awareness around Emdeon eRx Network, position the company as a thought leader, and help drive greater electronic prescribing revenues. Strategy and Tactics Lovell developed a strategy to showcase Emdeon’s leadership, participation in a federal pilot project for ePrescribing of controlled substances, and their knowledge and insight of the DEA’s newly released Interim Final Rule (IFR) on ePrescribing of controlled substances. Leveraging the company’s real-world expertise around ePrescribing, Lovell helped Emdeon elevate awareness of the pilot project and how the experiences of the pilot relate to upcoming changes for the ePrescribing industry. As part of the strategy, Lovell helped Emdeon organize an Online Town Hall. A panel highlighted perspectives from five different “on-the-ground” experts in the federal pilot project along with a pharmacy systems technological standards executive. The Town Hall was marketed at NACDS (a key pharmacy industry conference) through collateral and mobile marketing and promoted to physician practices and the memberships of NCPDP and HIMSS and via other social media and email marketing efforts. Results The Online Town Hall secured more than 500 registrants and a 66% attendance rate with representation from every segment Emdeon serves. Feedback was very positive from media and potential business partners, including several business inquiries generated within 24 hours. Client Response “Lovell has truly been a member of our ePrescribing team, helping us evaluate strategic opportunities to most cost effectively enhance awareness, grow revenues and increase transactions. The Online Town Hall, in particular, energized our team and positioned our company as a thought leader in this area.” Tommy Lewis Senior Vice President of Corporate Communications Emdeon

Latest Blog Post

Don’t Let the Pandemic Further Sideline Business Development Efforts

The pandemic is a huge challenge to business development efforts but not an insurmountable one. Keep growth at the top of your priority list with these seven ti...

Read More

News Update

Lovell Communications Expands Digital Marketing and PR Teams, Promotes Two

Health care strategic communications firm Lovell Communications has hired three new marketing and communications professionals and promoted two team members to...

Read More