Our Outlook

Filter Posts

Clear Filters
« Return to List

Posted on 02.03.2011

Hospital Advertising Campaign Increases ER Visits by 25%

Challenge The Medical Center (TMC) in Bowling Green, Ky., opened a new $30 million emergency room in the fall of 2003.  TMC wanted to increase emergency room volumes while positioning itself as the "hospital of choice" for emergency care and related services in Bowling Green and the surrounding areas. Strategy and Tactics Lovell recommended an integrated marketing campaign, consisting of advertising, public relations and community outreach components. Our multi-layered “We Save Lives” ad campaign incorporated television, print, radio, outdoor and direct-mail components and focused on third party endorsements through "real" emergency room patients. PR tactics and launch events rounded out the successful campaign. Results More than 2,500 showed up for a community outreach event and within a few weeks of the launch of the campaign, admissions to TMC's ER increased by 25 percent. Client Response Message to another LCI client: “Your recommendation has paid off. We recently ran the ER campaign developed by Lovell and ER visits at The Medical Center have gone up 25 percent. Lovell has been a great asset.” Doris Thomas Vice President Commonwealth Health Corporation

Latest Blog Post

Don’t Let the Pandemic Further Sideline Business Development Efforts

The pandemic is a huge challenge to business development efforts but not an insurmountable one. Keep growth at the top of your priority list with these seven ti...

Read More

News Update

Lovell Account Supervisor Jessica Hopson Elected VP of Communications to IABC Nashville’s 2021 Executive Board of Directors

Lovell Account Supervisor Jessica Hopson Elected VP of Communications to IABC Nashville’s 2021 Executive Board of Directors...

Read More