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Last week, Google announced that Google Fiber is coming to four new metro areas: Atlanta, Charlotte, Raleigh-Durham and…drum roll please: Nashville! Nashvillians have been buzzing with excitement and could not be more pleased that our five-year old application to be a Google Fiber city has been approved.

Google Fiber offers a TV and internet connection up to 100 times faster than current broadband speeds in the U.S. and currently exists only in Kansas City, Mo. and Kan.; Austin, Texas and Provo, Utah. Although the service is estimated to take about a year to design and construct, Nashville businesses and citizens are already jumping on board, many eager to abandon their current providers. According to the Nashville Business Journal survey Will you get Google Fiber?, more than 70% of people have answered “Absolutely – can’t come soon enough.”

While there are several reasons to celebrate Google’s decision, a few stand out as reasons Google Fiber will further enhance Nashville’s boomtown and “It City” status.

1. Enhanced Technology. As I mentioned earlier, Google Fiber offers internet 100x faster than what currently exists. Nashville businesses will operate on speeds unattainable elsewhere. I’m confident this will quickly become a top selling point for businesses debating a Nashville relocation. Additionally, Nashville will now attract more tech-savvy companies, entrepreneurs and others who may not have been enticed by our southern city before.


2. Exclusivity. Google Fiber currently exists in only three cities. Nashville will soon gain access to technology not available in the majority of the country, including larger and more populated cities like New York, Los Angeles and Chicago. The exclusivity of Google Fiber will subsequently enhance Nashville’s appeal to outsiders.


3. Business Competition. Any business-oriented city knows some healthy competition is necessary to keep all companies on top of their game. With the promise of Google Fiber’s revolutionary cable and internet services, other providers will be forced to improve their products and customer service or will surrender to Google.


4. The Future. Tying my previous points together, the enhanced technology and competitive environment Google Fiber will bring to Nashville is prepping this city for a future of further success. We are now on board with, if not leading, the technology train and continually shaping Nashville into the best version of itself. Our little boomtown is shattering expectations – competing with some of the nation’s biggest cities – and I love being able to experience Music City’s continued success.

 

What are your thoughts on Google Fiber coming to Nashville? Will you subscribe? Share your thoughts with us below.

 

Jacqueline Miller is an Administrative Assistant at Lovell Communications. You can view more of Jacqueline's blogs here. Connect with Jacqueline at jacqueline@lovell.com or @JacqMills28.