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Posted on 07.28.2011

Google Analytics Adds Social Media Metrics Plug-in

The internet has been ablaze the past few weeks following the launch of Google’s new social network, Google +.  However, that’s not the only exciting service that Google has introduced of late.  Google recently announced through their blog that Google Analytics now offers a social media metrics plug-in.  Many of you are familiar with Google Analytics for analyzing traffic metrics to your company or personal website, however, with the introduction of the social media metrics plug-in, you can now see how people are sharing content from your website through social networks (+1, Likes, retweets, etc.). The social media metrics plug-in component offers three separate monitoring reports: Social Engagement: This report allows you to monitor how traffic to your website varies between visitors who share your content and those who don’t.  This is a great way to determine whether visitors who share content are likely to hang out longer on your site than those who don’t. Social Actions: This report calculates the total number of social actions (content sharing via Facebook, Twitter, Google +, etc.) that take place on your website. Social Pages: This report analyzes which pages within your website are receiving the most amounts of social actions. The social media metrics plug-in is a great way to gauge what content on your website is resonating with your audience.  Will you take advantage of this new function?

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