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Posted on 07.28.2011
Google Analytics Adds Social Media Metrics Plug-in
The internet has been ablaze the past few weeks following the launch of Google’s new social network, Google +
. However, that’s not the only exciting service that Google has introduced of late. Google recently announced through their blog
that Google Analytics now offers a social media metrics plug-in. Many of you are familiar with Google Analytics for analyzing traffic metrics to your company or personal website, however, with the introduction of the social media metrics plug-in, you can now see how people are sharing content from your website through social networks (+1, Likes, retweets, etc.).
The social media metrics plug-in component offers three separate monitoring reports:
This report allows you to monitor how traffic to your website varies between visitors who share your content and those who don’t. This is a great way to determine whether visitors who share content are likely to hang out longer on your site than those who don’t.
This report calculates the total number of social actions (content sharing via Facebook, Twitter, Google +, etc.) that take place on your website.
This report analyzes which pages within your website are receiving the most amounts of social actions.
The social media metrics plug-in is a great way to gauge what content on your website is resonating with your audience. Will you take advantage of this new function?