Soccer World, a local retailer, selected Lovell Communications to spearhead its efforts in promoting and organizing the Soccer World Super Clasico- in less than six weeks. Nashville's first international soccer match featured the UAG Tecos, an elite Mexican team, and the U.S.-based LA Galaxy.
Strategy and Tactics
Lovell orchestrated a news conference with Nashville's Mayor and representatives from both teams to announce the event. In addition to media relations efforts, Lovell implemented a multi-faceted media campaign including radio, TV, print and outdoor advertising. We developed targeted communication tools to reach audiences such as the Hispanic community, Ticketmaster clients, Titans and Predators season ticket holders, Chamber of Commerce members and numerous regional soccer leagues. Although Lovell primarily focused on event promotion, the firm also participated in every aspect of planning the event - from coordinating teams and volunteers to organizing the game day itinerary and entertainment.
From March 9 through April 21, Lovell secured a total of 121 print and broadcast media placements for Soccer World Super Clasico, reaching a total audience of approximately eight million people. Also, more than 50 stories were placed on various news and information Web sites.
"From the bottom of my heart, I want to thank each of you for your tremendous professionalism, your energy and your commitment to making this event a success. I cannot remember ever working on a project with more competent people than you. You took an idea, a dream and you made it a reality - and you did it in 6 weeks! Unbelievable!"