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Posted on 05.12.2010

Advertising in the Dominican Republic

Last week I had the opportunity to travel to the Dominican Republic with World Vision (a humanitarian organization) and blog about my experiences daily.

During the week, we traveled in a three hour radius around the capitol city of Santo Domingo. Throughout the country, I was struck by all the political advertising. Posters were everywhere - even in what appeared to be the middle of nowhere.

DRads2 People's homes were papered with posters.

DRAds1 Cars were covered with advertising.

Almost all billboards were for political leaders. I have never seen anything like it, and as a marketing professional, I had to learn more. When I asked our trip leader why so many political posters decorated the communities she said, "because the people here believe so strongly that the political leaders will help them and better their communities. So they put the posters up, but really, change never happens." Her candidness about the situation really saddened me. In the United States we have cars and trucks that advertise messages. We have billboards. People put out lawn signs in front of their homes. But there is diversity in the messaging. Not seeing that diversity was shocking. Have you ever traveled to another country and noticed a difference in the advertising? How were things different than in the United States? To read more about my trip to the Dominican Republic, click here.

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