Last week the Lovell team enjoyed an evening of industry camaraderie and peer recognition at the Parthenon Awards, sponsored by the Nashville Chapter of the Public Relations Society of America. The Parthenons take their name from Nashville's Parthenon, a replica of the original in Athens, Greece, and an appropriate icon for our hometown, nicknamed the "Athens of the South." (If you haven't been to Tennessee to visit us yet, the Parthenon is a must on your sight-seeing list!)
We were thrilled this year to be recognized with 12 awards for work on behalf of nine clients and our own firm. In the category of community relations, Lovell received a Parthenon Award for our work on behalf of LifeCare Hospitals and its acquisition of five long term acute care hospitals in 2011.
We also received two awards of merit for public relations and public affairs campaigns, including TeamHealth's 2011 P.R. campaign and the Tennessee Rural Communications Cooperative Association's Save Rural Telecom campaign.
In the category of internal communications, we received a Parthenon Award for Ardent Health Service's CareBridge rollout and an award of merit for our work with Thomas Jefferson University and Hospitals employee benefits communication.
We also received a Parthenon Award for crisis communications for Troy Regional Medical Center's patient data theft incident. For writing, we were pleased to receive three awards, including a feature writing award of merit for "Heart of the Matter" for Crestwood Medical Center and an award of merit in bylined articles and a Parthenon Award for technical writing for the LifeCare Hospitals article "Reducing Preventable Hospital Admissions."
In media relations, our media placement for Souls4Soles in Shape magazine was recognized with an award of merit as was our direct mail piece for Strength for Service.
And last but certainly not least, Lovell was thrilled to be recognized with a New Media Parthenon Award for the work of our digital team in increasing online discovery of http://lovell.com/.
We shared this evening of recognition with our Nashville PR peers at Marathon Village, which is listed on the National Register of Historic Places. Its buildings, built between 1881 and 1912, were once home to Marathon Motor Works, which manufactured the Marathon automobile in Nashville from 1911 to 1914. Thanks to an ongoing historic restoration project, Marathon Village today is four-block complex of studios, offices and unique businesses like the American Pickers Store and two Tennessee distilleries.
You can probably tell we're proud of our hometown, but we're even more proud and honored to represent our valued clients, with operations in all 50 states. Thanks to each of our clients for the opportunity to do great work for you. Now, when are y'all coming to Nashville!?
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