Our Outlook

Filter Posts

Clear Filters
« Return to List

Posted on 09.06.2012

A Big Turn On: WORDS

One of my colleagues, who is famous for the provocative and razor-sharp use of her vast vocabulary, used a word the other day and, while I knew what it meant, I am certain I had never heard anyone actually use it in ordinary conversation. It rolled between my ears and made me smile.

When discussing a particular comment made by an individual, she asked me to keep in mind that, "he is quite hyperbolic." Having spent more than 25 years in healthcare communications I was, just for a second, confused. Was this some kind of reaction or result of being, perhaps, in a hyperbaric chamber? Was this related to bariatric surgery?

Not at all. But I was reminded of how charmed I am by the precise use of words and the origin of phrases. So much so, that years ago, I tried to create and sell a TV "short" called WordPlay. Nashville's Kitty Moon Emery helped me with this video (I believe it might have even been shot on film!) It was great fun.

Got any words or phrases that perk you up?

Latest Blog Post

Climate Change: Are You Ready to Tell Your Sustainability Story?

What would the health care industry have done differently if it had known when the pandemic was coming? Does foresight change behavior?...

Read More

News Update

We're seeking talented candidates to join our team!

Lovell Communications is growing! We're seeking smart, talented individuals to fill our Assistant Account Executive role...

Read More