While the press release is still an effective way to share your company’s news, there are other creative strategies you can leverage to create the same – or larger – impact.
Here are five alternatives to press releases that will help tell your story.
1. Email Exclusive
For big news stories – like a public acquisition or groundbreaking study results – consider offering an exclusive to one of your top-tier publications. This will allow you to share your story on a deeper level with a reporter, and will often generate more buzz on other news sites and social media.
Your company’s blog serves as a hub for people to learn more about your company and your expertise. Publish news to your blog and share it on social media. This is a simple and effective way to reach your target audience, and it will direct more traffic to your site.
3. Social Media
As Facebook and Twitter continue to rise as news sources, it’s no surprise that 62 percent of U.S. adults get their news from social media. Plus, social media remains one of the top ways audiences engage with companies and brands. Next time you have an announcement, consider breaking it on Twitter – a great platform to quickly spread the word.
Infographics are an effective way to share information – or news. This is especially true if your news is complex. If done well, infographics can communicate your message in a compelling way that is easy to understand and captures the attention of your audience.
YouTube is the second-largest search engine after Google with more than 800 million unique users per month, making it a great place to share your message. Videos are a great tool to share compelling human interest stories, such as our client Chancelight’s video showing the success story of the first child to go through its Early Autism Project program. Share your video on your website and social media to increase its visibility and engagement. You can even share videos in your media pitches.
Combine multiple tactics to increase the visibility of your news and generate more engagement from your audience.
Sam Prichard is an Account Supervisor at Lovell Communications. Connect with Sam at Sam@lovell.com or @sammyprichard.
What does your Form 990 say about your nonprofit hospital? Read more for communications guidance on what to say — and what to do when there’s not enough spa...