The goal of media relations is to raise awareness of a company’s product or service, business objective and points of differentiation among its key audiences. Organizations may like seeing their name in print, but it takes more than securing a good story to determine the overall value of media relations on your business.
Are you using the right key performance indicators (KPIs) to measure and track your media placements over time? At Lovell Communications, we consistently rely on 10 KPIs to evaluate the success of our health care clients' media relations efforts (and none of these include advertising value equivalency!).
Download our checklist now to learn how to evaluate your media relations efforts for:
What does your Form 990 say about your nonprofit hospital? Read more for communications guidance on what to say — and what to do when there’s not enough spa...