We have developed many resources for our clients related to the pandemic. We've shared some resources below for staying on top of communications as the situation continues to change.
Creating a Positive Brand Experience Through Your Vaccine Efforts: If your facility is administering the vaccine to your current patient base or members of the community, consider these opportunities to build a positive brand experience. Download our customizable COVID-19 Vaccine Stickers HERE!
Preparing for COVID's Long Winter: Despite COVID fatigue, providers of all kinds must draw upon their experiences from the spring at the outset of the pandemic and adopt new policies and procedures to protect patients and staff. Preparing now will provide a clear path for your organization and offer important information for your community as we move into the colder months.
The COVID-19 Infodemic: 3 Ways to Ensure Your Message Stands Out from the Crowd: False information in the time of coronavirus often travels as fast as the virus itself. With so much information available – true or not – how can you make sure your audience continues to trust and value your brand’s message?
#NumbersGame: Are you ready to talk with stakeholders about stimulus funds and other money matters in the age of COVID-19?: Congress has pumped billions of dollars into the U.S. economy and our nation’s hospitals in response to COVID-19. As the dollars continue to flow, scrutiny from media, lawmakers, watchdog groups and others is beginning to follow.
More people are searching for health care information during COVID-19. What does your two-star rating tell them?:
Since the Unites States declared a national emergency over the coronavirus pandemic, numerous reports have shown a surge in internet activity. Social media and video streaming consumption are up, as are searches related to symptoms, treatment and government response to the pandemic. But with all this added time being spent online, have you considered what people are finding when they search your organization online? The results might surprise you.
How to Ace Remote Presentations and Media Interviews: Giving a presentation, conducting a media interview, or just participating in an internal meeting is a dramatically different experience via video than in person. Company leaders, in particular, face a new and different challenge — not only must you inform, engage and support your workforce during a historically stressful time for your employees and your business, you’ve got to do it through a screen. Here are a few tips to help health care leaders ace their next video engagement.
COVID-19: Shining a Bright Light on Nursing Homes: With the New York Times reporting that one-third of all coronavirus deaths involve nursing home residents or workers, it’s no surprise our nation’s skilled nursing facilities and senior care centers are receiving a big dose of attention these days.
COVID-19 Reading and Resources: Re-Opening Health Care Services: CMS issued recommendations for the re-opening of health care services; physicians are concerned about declining health conditions while many Americans delay medical care; hospitals communicate safety precautions to boost patient returns.
COVID-19 Reading and Resources: April 14, 2020: CARES Act funding is flowing to both the relief and frustration of health care providers; rural hospitals and ACOs face new, perhaps unbearable risk as a result of COVID-19; CMS provides new flexibilities; and strategies of hospitals and health systems as they battle PPE shortages.
Leadership Communications and COVID-19: In times of crisis, hospital staff and healthcare teams look to leadership for guidance and direction. Communicating with your teams regularly is more important now than ever, but it can be hard to find time among myriad other demands. These six tips will help you develop effective, compassionate communications for your health care teams, even when time is tight.
COVID-19 Updates and Resources: A lot of noise exists around the coronavirus right now. How can your organization keep the trust of stakeholders and ensure information is accurate? We've highlighted the top resources for staying informed of latest coronavirus developments.
Communications considerations and the new coronavirus: Responding to media and educating communities during a public health crisis can be challenging, but with the right tools, organizations can be a calming voice in a swirl of conflicting information. Is your organization ready to communicate about the coronavirus?
Our firm is providing support to health care providers, payers and suppliers across the country as we navigate this global crisis together. Our employees in Tennessee, Kentucky and California are all now working remotely, but can be reached at our usual phone numbers and by email.
What would the health care industry have done differently if it had known when the pandemic was coming? Does foresight change behavior?...
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