How We Think

The global pandemic is first a tragedy of massive proportions for individuals and public health. As a firm exclusively focused on healthcare, our clients — providers, hospitals, consultants, suppliers and affiliated companies — have been particularly affected as they deal not only with the public health impacts, but also with the negative business effects of the pandemic.

False information in the time of coronavirus often travels as fast as the virus itself. The World Health Organization (WHO) has called the deluge of information – often misinformation – an “infodemic.” The spread of false information has become so prolific that the WHO set up webpages to raise awareness of common myths about the virus and to educate the public on how to sift through information to avoid falling victim to potentially dangerous and false information.

This year health care organizations are managing crises on multiple fronts: COVID-19, a national reckoning on racial justice and a series of deadly storms and wildfires across the country. When confronted with multiple challenges, how can organizations communicate effectively with crisis-weary team members and the general public?

With nearly one-third of Americans postponing care since March, many remain worried about visiting a hospital or physician’s office. Delaying care can create serious long-term health effects, not to mention higher health care costs. Encouraging patients to reschedule their visits is good for both their health and yours.

As we all try to navigate unusual circumstances in the age of COVID-19, many of us turn to social media for support and a sense of community. Being connected is more important now than ever as people rely on social media to stay in touch with loved ones, follow the news and keep entertained while […]

We have a favorite expression on this blog: communicate early and often. While it’s of value in normal circumstances and during an average crisis, it’s never been more important than during the pandemic we face now.