Capturing the Attention of a Visual Society with Infographics
Every day, the internet is filled with 1.5 billion pieces of content, 140 million tweets and two million videos. We consume, on average, 11 hours of information each day, whether it's from social media such as Facebook or Twitter, the news, or another medium. How can we retain all that information? Put simply, we can't. We are a visual society; images capture our attention, which is why infographics provide for a perfect way to reach your audience to get your message across.
Infographics are visually compelling, combining the best text, images and design to capture and communicate complex data in a visual format with potential to go viral. Over the past year or so companies and online news sources have been experimenting with infographics and monitoring results. PR newswire found that including an infographic in a press release significantly increased results. They found that SEO was boosted, attention was kept for longer periods of time and the release was more widely-shared throughout a variety of social media platforms. By transforming a traditional release into a multimedia release, you are attracting a much broader audience.
Infographics are paving the way for clutter breakthrough, which is extremely important in today's society if you want your content to be recognized. They're allowing people to "color outside the lines," and engage their audience in a different way. They get straight to the point, not wasting reader's time with the fluff surrounding statistics, perfect for displaying statistical data, survey results and comparing research.
Still aren't sold? Benefits to using infographics:
- They're visually compelling and attractive
- Helps to boost brand awareness
- Increases your web traffic
- Potential to go viral
- Portable (Embeddable)
- Shows you have an expert understanding on the subject
- Increases your SEO
Have you had success with using infographics? If so, how did you measure your success?