Jeremy Roe is a seasoned PR professional with experience in achieving communication objectives for companies such as consulting firms, global enterprise software and hardware companies, telecommunications firms and education service providers.
Roe has relationships with respected technology journals and niche trade media, as well as influential industry analyst firms and mainstream media. A capable writer and editor, he has authored and edited numerous print and Web materials including feature stories, case studies, presentations, FAQ documents, product backgrounders, white papers, thought leadership articles, and press releases in addition to providing day to day strategic communications counsel.
Prior to joining the firm, Roe managed the marketing communications team at Cybera, a start-up data networking service provider, spearheading content development for requests for proposal valued at more than $10 million in potential annual recurring revenue. Roe also led media and analyst relations activities, oversaw product launches and demand generation efforts, as well as events and marketing campaigns designed to increase awareness and persuade decision makers.
Roe began his professional PR career at VERITAS Software, a Silicon Valley software company acquired by Symantec Corporation. At VERITAS, Roe managed product launch PR activities for the company’s flagship product line—a nearly $1 billion revenue stream. Roe also oversaw communications activities aimed at capturing the mindshare of hundreds of strategic alliance and value-added reseller partners responsible for half the company’s annual revenue.
A journalism graduate of California Polytechnic State University—San Luis Obispo (Cal Poly SLO), Roe relocated from California to Nashville in 2004 and is pursuing a Master’s in Business Administration.