Masnik’s passion is corporate storytelling, helping companies uncover unique media angles and developing provoking thought leadership content. She’s worked with health care and life science companies including large regional health systems, health IT, health care startups, onsite workforce health providers and suppliers of laboratory products and clinical diagnostics.
Originally from Massachusetts, Masnik began her career with the American Cancer Society in Rhode Island in the Marketing and Communications Department. There she acquired an interest in health care, which led her to join large public relations agencies in Boston that focused on the health care industry. Masnik works closely with clients to develop and produce creative, measurable PR programs that enhance awareness, build reputation and drive leads. She maintains strong relationships with editorial teams in both the health care trades and national business press.
Masnik graduated from Roger Williams University in Rhode Island with a Bachelor of Arts degree in Communications/Public Relations, and volunteers with the Tennessee HIMSS chapter. Even though she relocated to Nashville, she bleeds Boston and is loyal to the Red Sox, Patriots, Celtics, Bruins and the Revolution.
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