As an account supervisor, Sam Prichard manages public relations and marketing efforts for agency healthcare clients. She specializes in the areas of media relations, thought leadership, content creation and event planning.
A Los Angeles native, Prichard began her career at St. Jude Children’s Research Hospital in the entertainment marketing division. There, she developed a strong interest in non-profit and healthcare communications. She further developed her public relations skills at Viacom, working in CMT/VH1’s publicity department. With agency experience at Rogers & Cowan and Weber Shandwick, she’s worked with national clients such as Avon, City of Hope, General Motors and CKE Restaurants (Carl’s Jr. and Hardee’s). She most recently held the position of Director of Media Relations at the Bradford Group, where she secured national media placements in The Huffington Post, Forbes and Entrepreneur, among others.
Prichard holds a Bachelor of Arts degree in Communication from the University of California, Santa Barbara. During her time at the university, she served as the Editor in Chief of the La Cumbre yearbook and PR/Advertising Director of the campus’ arts and culture magazine, Word.
In her free time, Sam enjoys traveling and visiting new places. Her ultimate trip would be following the Orca migration from Alaska to California.
A company that wants to get ahead of the competition by positioning itself as an industry leader needs to establish a comprehensive thought leadership strategy,...