Robin Embry has been an integral part of the Lovell Communications team since 1997. She leads the firm’s Thought Leadership Practice, managing a team of media specialists and developing marketing communications, thought leadership and public relations initiatives for our clients across the country.
Over the past decade Embry has proactively generated hundreds of national, regional, local and industry media placements including the cover of Modern Healthcare and feature articles in HealthLeaders, Becker’s Hospital Review, HFM Magazine, STAT, Managed Healthcare Executive, Today’s Hospitalist and many others. Additionally, coverage she has secured has been syndicated in publications including USAToday, NPR, Kaiser Health, Scientific American and the Associated Press. Embry established Lovell’s protocols for NYSE and NASDAQ releases and refines the agency’s practices as our media world continues to change. As part of her thought leadership expertise she has placed dozens of health care executives as speakers at events hosted by the American College of Healthcare Executives, American Hospital Association, American College of Emergency Physicians, Becker’s Hospital Review and others.
Embry has specialized experience in the creative management not only of public relations campaigns, but also of physician and health care employee recruitment campaigns. She has received numerous awards for her work in the area of collateral development; print, broadcast and online advertising; trade show exhibits; direct mail; graphic identity development; web site creation and content management.
She is especially skilled at video production and the management of multimedia creative campaigns. Her work includes videos designed to support business development and employee and client recruitment. Embry has received dozens of awards from the Public Relations Society of America and the International Association of Business Communicators. She is a former Board Member and Secretary of the Susan G. Komen for the Cure, and a former board member of the Nashville Chapter of the National Leukemia Society. She received her Bachelor of Arts degree in public relations with a minor in business management from the University of Alabama.
With many hospitals already struggling, experts fear the latest surge in COVID-19 cases may trigger a wave of bankruptcies across the industry. While reorganiza...