Our Team

Nicole Kleinpeter

Nicole Kleinpeter

Vice President

From developing robust, data-driven approaches to guide health system marketing, public relations and advertising investments to executing population health and valued-based messaging campaigns, Nicole Kleinpeter provides comprehensive, results-oriented healthcare communications and marketing expertise to Lovell clients of all sizes.

Kleinpeter, who formerly served as the vice president of marketing and communications for General Health System, was noted by the Baton Rouge Business Report to have gracefully steered the health system’s brand through challenging times," with a track record for navigating more than 25 major issues including natural disasters, industrial accidents, community and governmental affairs, regulatory issues, personnel matters, workforce changes and service realignments.

She was recipient of the Rising Star Award from the American Hospital Association’s Society for Healthcare Strategy (SHSMD) and Market Development in 2015, and was recognized as a "Forty Under 40" leader by the Baton Rouge Business Report. An alumna of Leadership Baton Rouge, she has been honored as Marketer of the Year by both the Louisiana Hospital Association and by Sales and Marketing Executives of Greater Baton Rouge. She is a past president of the Louisiana Hospital Association Society for Healthcare Public Relations and Marketing, has been an active participant in the Mayor’s Healthy City Initiative in Baton Rouge, and serves on SHSMD’s Editorial Advisory Board. Kleinpeter is a graduate of Loyola University and a former nationally ranked USTA doubles champ.Tennis, anyone?

Latest Blog Post

Blog with Strategy in Mind

Research finds companies that blog receive 97 percent more links to their websites and generate 55 percent more site visits compared to companies that do not. I...

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News Update

March 2017 Newsletter

If You Build It, Will They Come? March insights from the Lovell team...

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Case Studies

Media Relations Persuades Community

The financial security of a community hospital in rural Texas was threatened when a group of local physicians announced plans to build a boutique hospital. The...

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