Our Team

Kristy Lucero

Kristy Lucero

Senior Account Executive

Kristy Lucero is a communications professional passionate about creating marketing and public relations strategies that help propel brands forward. Her specialties include account management, brand strategy and content creation for clients in the consumer, healthcare, nonprofit, hospitality and tourism industries.

Lucero started her career working in the public relations department at the United Kingdom tourist board, VisitBritain, where she worked on film tourism campaigns and helped promote the 2012 London Olympics. She gained agency experience working at Weber Shandwick on national accounts including City of Hope, Bausch & Lomb, MAKO Surgical and Dollar General. Prior to joining Lovell Communications, Lucero worked at a local brand strategy agency where she developed marketing strategies and led implementation for several client accounts in nonprofit and consumer industries.

A Los Angeles native, Lucero graduated cum laude from the University of Southern California, receiving a Bachelor of Arts degree in Public Relations and Communication. She maintains a food blog and frequently contributes to national food websites.

Latest Blog Post

Don’t Overreport: Identifying the Social Media Benchmarks That Really Matter

Social media analytics and reporting are critical to monitoring performance, but which metrics really matter?...

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News Update

February 2017 Newsletter

MACRA Communication Tips for Hospitals Weathering a Communications Crisis Attention Healthcare PR Pros: Feeling Stressed?...

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Case Studies

Restructuring Marketing Function Saves Money

As at many universities, Belmont’s marketing was fragmented and a large number of people were responsible for many different departments and colleges througho...

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