Kristy Lucero is a communications professional passionate about creating marketing and public relations strategies that help propel brands forward. Her specialties include account management, brand strategy and content creation for clients in the consumer, health care, nonprofit, hospitality and tourism industries.
Lucero started her career working in the public relations department at the United Kingdom tourist board, VisitBritain, where she worked on film tourism campaigns and helped promote the 2012 London Olympics. She gained agency experience working at Weber Shandwick on national accounts including City of Hope, Bausch & Lomb, MAKO Surgical and Dollar General. Prior to joining Lovell Communications, Lucero worked at a local brand strategy agency where she developed marketing strategies and led implementation for several client accounts in nonprofit and consumer industries.
A Los Angeles native, Lucero graduated cum laude from the University of Southern California, receiving a Bachelor of Arts degree in Public Relations and Communication. She maintains a food blog and frequently contributes to national food websites.
A company that wants to get ahead of the competition by positioning itself as an industry leader needs to establish a comprehensive thought leadership strategy,...