Berkley Aiken assists Lovell staff members and clients with media monitoring, research projects, event planning, database management and other administrative support.
Aiken is a North Carolina native, who moved to Nashville in 2013. A graduate of Presbyterian College, she earned a Bachelor of Science degree in Business Administration with minors in Spanish, Physical Education, and Coaching. Aiken served as a four-year captain of the Women’s Lacrosse Team at Presbyterian College, and through her leadership roles, developed a true passion for guiding others to success.
After graduating, Aiken found her niche in the local music scene in South Carolina, which heightened her interest in a move to Music City. She’s worked alongside local touring acts to develop promotional materials and campaigns, book tours, organize festivals and manage day to day tasks. Her roles in the music industry landed her an event coordinator and marketing position in Nashville, which helped broaden her skills and contacts in the industry.
Aiken is a lover of the outdoors and an adventure-seeker who recently completed her thru-hike of the Appalachian Trail in the summer of 2017.
A company that wants to get ahead of the competition by positioning itself as an industry leader needs to establish a comprehensive thought leadership strategy,...