Originally joining Lovell through our intern program, Bailey Wimmer’s writing, research and social media skills quickly led to her recruitment as an account executive. She now supports agency clients in the areas of media relations, content development, media monitoring, social media management and measurement. She contributes to the strategy and implementation of social campaigns and promotional marketing for clients in varied industries including health care, biotech, HIT and retail.
Originally from Indiana, Wimmer is a graduate of Purdue University, where she received a bachelor’s degree in public relations with a minor in psychology and a certificate of entrepreneurship. During her four years at Purdue, she held internships with Treefrog Marketing and Communications, IU Health Arnett Hospital and Purdue University International Programs. She also served as an account executive for Boiler Communication, a student-run PR firm whose public relations campaigns have won numerous PRSA Pinnacle awards.
A die-hard foodie, Bailey spends most of her time traveling and sampling the local cuisine. When she’s not on the road, she can be found training for her next half marathon or curled up with her two dogs and a good book.
A company that wants to get ahead of the competition by positioning itself as an industry leader needs to establish a comprehensive thought leadership strategy,...