Ann Jaramillo joined the Lovell Communications team with 30 years’ experience in strategic planning and integrated marketing initiatives for health care organizations from small independent hospitals to one of the largest hospital organizations in the nation. For the past ten years she provided planning and marketing direction and oversight for a division of 25-30 hospitals and their affiliated physician practices.
She excels in helping organizations develop, execute and track business development, marketing and communication strategies designed to generate new business and manage reputations. Skilled in community engagement initiatives, Jaramillo grew a women’s affinity program to more than 50 chapters in two years, and developed a seniors’ program to more than 45,000 members in more than 100 affiliate chapters nationwide. Recently she led a network branding initiative for ten hospitals and 70 affiliated physician practices.
Jaramillo has been a guest presenter for organizations that include the American Marketing Association and Net Impact Conference. A native New Mexican, she earned her Bachelor of Arts degree in journalism with an emphasis in advertising from New Mexico State University. She was a member of the first female Group Study Exchange team for Rotary District 5520. She is a Rotary Paul Harris Fellow and past president of Roswell Rotary, past board chairman of United Way of Chaves County and a former Friends of Scouting campaign chairman. Jaramillo is an experienced calligrapher and a fitness enthusiast.
With many hospitals already struggling, experts fear the latest surge in COVID-19 cases may trigger a wave of bankruptcies across the industry. While reorganiza...