Someone recently asked what exactly I do in a P.R. agency all day. The answer is, I write, write and write some more.
I write news releases, bylined articles and feature stories. I write news pitches to send to reporters and P.R. plans and proposals to send to clients. I write emails, letters and memos. I write speeches, talking points and blogs. And I write copy for websites, brochures and ads. Luckily, I like to write.
Don't like to write? Then P.R. may not be right for you or you may want to pursue opportunities to hone your craft. If you're out of school, consider taking a class at a nearby college or university. As I think back, a variety of classes helped me develop writing skills.
Learn how you use a different voice or style when you write different things. Even using the same messages, you'll write a news release differently from an opinion piece or a speech.
And then start writing. Write a lot. Get feedback on your writing and apply that feedback to your next effort. Keep an AP Stylebook close at hand.
So that's what I do all day. How about you?
Consider the following five strategies to help your C-suite elevate its board communication and engagement efforts...