Making the decision to launch a company blog is huge. There are a lot of questions you should ask yourself when making the decision.
Do you have enough time? Your blog can not go without updates for months at a time while you try to figure out what you want to say.
If you come up with a topic, do you have the time to research and develop good solid posts? No one will take you and your company seriously if your posts are irrelevant or full of typos.
Are you serious and committed? Your blog will be an extension of your company; it needs to reflect your professionalism and expertise.
If you are still on the fence about whether a blog presence is worth the time and effort, here are a few reasons why you should start:
Taking on a blog is a huge decision, but it is an important one to make. What have you found to be the benefits or challenges of maintaining a company blog? Please share your experiences with us.
Stephanie Haag is an intern at Lovell Communications. Connect with Stephanie at: firstname.lastname@example.org
Consider the following five strategies to help your C-suite elevate its board communication and engagement efforts...