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Posted on 11.07.2012

Video Testimonials Reap Strong ROI

Challenge: Hospital administrators make the decisions about whether or not, and to whom, they should outsource hospital-based services.  The competition is stiff, and TeamHealth wanted administrators to know that, compared to their competition, TeamHealth has higher customer service satisfaction scores (based on third-party research.) Strategy and Tactics: Lovell research showed that peer-to-peer recommendations are one of the strongest influencers in the decision-making process for hospital CEOs.  In other words, testimonials are effective. Instead of expecting CEOs to reach out to a list of TeamHealth references, we worked with TeamHealth to create short, put powerful video testimonials that could be sent directly to the CEOs. Results: The resulting videos were selectively emailed to prospects as third-party endorsements of TeamHealth.  Almost immediately, the videos generated requests from hospital CEOs. Client Response: According to Tracy Young, VP of Marketing, TeamHealth, “It’s a homerun when a marketing effort can be directly linked to new business.  As a result of the videos Lovell produced for us, we are being contacted by CEOs interested in learning more about our hospital-based outsourcing services. That’s a good ROI!” Video Testimonials Reap Strong ROI

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