Email campaigns are widely used for numerous reasons to communicate a message to a specific audience. They can be used to distribute newsletters to clients, target consumers in a certain geographic area, engage potential new clients, and more. The million dollar question in all of these campaigns is, "How do you increase open rates?"
According to Emma, a popular email marketing provider, the average open rate for the entire Emma community is 20 percent. Open rates actually vary by industry, with education having the highest rates (26.2 percent) and computer hardware, telecom and electronics having the lowest (13.4 percent), according to the 2013 Silverpop email marketing metrics benchmark study.
After a bit of online research, I have compiled some of the best tips for increasing your open rates:
To determine the best possible combination of these tactics to maximize your open rates, it is important to track your results and note what you do differently in each campaign. Every distribution is important in helping tailor your messages and distribution strategies for future campaigns.
What are some other tips for increasing open rates that have worked for you?
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