As I worked on crafting the "perfect" media pitch over the past few days, I found myself stuck on how to best communicate the story I wanted to tell. How pitchy is too pitchy? Do I sound like I'm trying too hard? I finally asked myself, why would anyone care about this? Once I answered that question myself the words began to flow.
The key to any successful media pitch is telling a story that matters. Reporters are pitched with numerous stories each day from people just like me who think their story has value. In order to be seen, your pitch must be unique.
Here are some tips to telling a good story:
If you follow all of these guidelines while crafting your pitch, your likelihood of success with a reporter will be much greater; and you'll build positive relationships with them along the way. What are some of your techniques for creating the "perfect" pitch?
Katelyn Fish is an Account Executive at Lovell Communications. You can view more of Katelyn’s blogs here. Connect with Katelyn at Katelyn@lovell.com, or @katelynfish.
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