Our Outlook

Filter Posts

Clear Filters
« Return to List

Posted on 12.22.2009

The Makings of a Successful Blog

The-Makings-of-a-Successful-BlogUnfortunately, there is no magic bullet for creating a popular blog. As someone who blogs professionally and personally, as well as counsels many clients on the process, here are a few tactics that are effective in helping build a successful blog.

Select a Theme: Lovell Links topics are all marketing and public relations based. What is the theme or “brand” of your blog? If you don’t know, sit down and create a mission statement for your blog. This will help create focus. Engage Your Readers and Join in the Conversation: I usually do this by asking a question at the end of a post. It is a great way to encourage comments. It is also important to be present in the comments. Some blogs have threaded comments where readers and the writers can respond directly to comments made. Leverage Other Social Media Tools: Having a presence on Facebook, Twitter, etc. will help drive traffic to your site. Include an Image: Blog posts with images are more likely to be read. If you don’t have an image of your own, use a stock photo. Use a Clean Design: Blogs that are filled with many ads, blinkies, etc. are a turn-off for many people who come to the site. Be sure you blog design is clean and represents your brand well. Proof Your Work: Sloppy writing and editing is not acceptable. Just because it is not printed does not lessen its value. You are promoting yourself and/or your company with each post you write.  Check out Ashley’s great post of common writing errors. Invest Time: Starting and maintaining a blog takes a large time commitment. If you are not ready to commit to blogging several times a week, you should not blog. Read Other Blogs: One of the best ways to learn how to become a better blogger is to read a lot of blogs. Read blogs that have a similar topic to what you write about – as well as those that are popular. The combination will teach you a lot. (A great way to manage reading a lot of blogs is by using a reader like Netvibes or Google Reader.) Track Your Traffic and Understand Your Audience: Where are your readers coming from? How long are they staying on your blog? How frequently do they visit? By understanding your readers habits, you can help build loyal followers. What other tips do you have for growing a personal or professional blog?

Latest Blog Post

In the know: Five communication tips for keeping health system board members informed and engaged

Consider the following five strategies to help your C-suite elevate its board communication and engagement efforts...

Read More

News Update

December 2018 Newsletter

Tips for Keeping Board Members Informed and Engaged Want Coverage? Show Me The Data!...

Read More