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Posted on 03.09.2010

Social Media: Have we missed the point?

Social-Media-Have-We-Missed-The-PointAs Facebook, Twitter, LinkedIn and YouTube continue to infiltrate companies’ strategic marketing plans, it’s important to understand the purpose of social media. The purpose of social media is to connect with your audience. Let me reiterate, connect.

Many companies are making the mistake of diving into social media head-first without really understanding the purpose – to build a relationship. This is where businesses have gone wrong in their efforts and fail to see any success. If you don’t allow your followers to interact, what’s the point? Social media isn’t push, push, push, there has to be some pull. You have to engage with your audience. Over self-promoting is the biggest mistake. You wouldn’t introduce yourself to someone and talk only about yourself, would you? There has to be a conversation. The same goes for social media. Social media gives you the opportunity to interact with your customers, employees or a niche group of professionals and understand what’s valuable to them. Your audience needs to feel a personal connection with your company. If you want my advice, participate in social media but understand, you have to be prepared to open up the lines of communication. How do you use social media to connect with your audience?

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