« Return to List
Posted on 03.24.2011
QR Codes on the Rise
If you haven’t heard of a Quick Response (QR) code, I’m sure you’ve seen one. They are the little barcode-like images popping up on everything from advertisements and business cards to t-shirts and even napkins
. Encoded in the QR code is text, URL or other data that be scanned and accessed through a Smartphone.
Commonly used in Japan since 2004, QR codes have recently taken the US marketing industry by storm. By simply including a QR code that links to your company’s website or social networks in all of your collateral materials, consumers can connect with your company instantaneously through a simple scan.
How do you create one?
There are a lot of QR code generating websites out there. I used Kaywa
to create the one above and it only took a few seconds (check it out!). You can then save the QR code and use it wherever you like.
How do you access the code?
Just download a QR reader app to your Smartphone. Some of the more popular QR code reader apps are i-nigma
and QR Droid
. From there it’s simple – open the app, scan the code and be connected!
Do you scan QR codes when you see them?