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Posted on 02.16.2016

Pinterest for Business: Tips and Tricks for Using Pinterest to your Company’s Advantage

Pinterest began as the place to go to plan your future house, dream wedding or gourmet meals for every day of the month (most of which went uncooked). As time has gone by, more and more companies are using Pinterest to engage consumers and showcase services and products. Below are some tips on how to best use Pinterest to your organization’s advantage. 

  1. Do your research – Just as you would with any social media site you first need to do your research. Look at how your competitors have set up their Pinterest boards and what seems to spark the interest of clients and consumers. Once you have a general idea of what you want your Pinterest to look like, check out business.pinterest.com for further suggestions. Once you begin to pin and repin, ensure your pins come from a respectable source and link appropriately.
  2. Do not overwhelm your followers – Before creating a Pinterest board, think about the relevance of its content to your audience. Is this a topic people want more information regarding? When you are first starting out, create boards that reflect your company’s values, culture, services and products. As you grow, you can create more boards as you expand your service areas or create collaborative boards engaging employees to contribute content. This will help keep content fresh and growing, but be cautious not to overwhelm the people who are following you by dumping too much or irrelevant content on them. The best approach for some might be to pin for a few minutes each day when starting out and then decreasing to a few times a week as boards grow. 
  3. Make it pretty – Pinterest is very visual and may not be an appropriate tool for all businesses. Consider whether or not a visual platform like Pinterest makes sense for your organization before signing up. If you decide to add Pinterest to your content marketing plan, use good pictures and infographics, taking care to check out restrictions about size and types of photos that Pinterest accepts. Add variety by using videos, words, infographics and images. When posting original content, you will want to watermark the pin so people will know who sourced it.
  4. Interact – Interact with your followers and those who repin to keep your audience engaged. You can comment and like posts whenever someone repins your pin. Another interactive feature of Pinterest is that you can link it to other social media profiles. You can tweet out your pins and also link pins to your blogs. Use Pinterest as a way to make consumers engage with your website, blog and other social media. Have a Pinterest button on your blog and website so people can pin the blog and follow your boards.
  5. Treat Pinterest with the same respect as your other social media – Don’t just keep pinning any and all of your content. Just like every other social media platform, Pinterest has ways of collecting analytics and can be a source of information about your business and competitors. When creating boards and pins, use relevant keywords and make sure your Pinterest homepage is just as clear and concise as your other social media channels. Just because Pinterest is mostly visual does not mean you should forego creating great captions with keywords, hashtags and links.

Stephanie Haag is an intern at Lovell Communications. Connect with Stephanie at intern@lovell.com

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